Children's Aid Website

Behavior teamed with Children’s Aid to design and develop a new web presence to align with the organization’s newly-minted brand refresh. Our collaboration sought to establish an online presence worthy of reflecting and expressing their noble mission—the positive impact the organization has had on the lives of countless youth that helps them learn, grow, and lead—and to help shape respective experiences for ever-more savvy constituents like parents, youths, policy makers, donors, and volunteers of all kinds. The new website provides greater storytelling abilities with rich, immersive photography, alongside easily-discoverable content and programs, bite-sized visualizations of statistics that help convey issues and solutions, and contextual calls-to-action to drive participation and support.