MUSE Gold

United States

2018

Life Sentence

Entrant Company

Leroy & Rose

Category

OUTDOOR ADVERTISING

Client's Name

The CW

Sub-Category

Billboard

With the task of launching a new dramedy for the CW about a girl who beats terminal cancer and gets her life back, we were asked to go high concept focusing on the lead actress. With this 3d like billboard we were able to communicate how life isn’t about waiting for the storm to pass but rather learning how to dance in the rain.

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