2018
St. Mary Axe Canadian Best Bitter
Entrant Company
M81 Creative
Category
Corporate Identity - Packaging Single
Client's Name
St. Mary Axe
Country / Region
Canada
A new packaging and brand identity system for a Toronto-based craft beer brewer, St. Mary Axe. The client desired a logo that was different from most of the other craft beer designs - that tend to be quite loud and complex. SMX wanted modern, clean and sophisticated. We pulled out inspiration from high-end liquor brands that featured a bit more reservations in their designs. Final brand package included a wordmark, logo, monogram, business cards, product packaging and website (stmaryaxe.ca).
Credits
Entrant Company
Top Draw Inc
Category
Integrated Marketing - Company Branding
Country / Region
Canada
Entrant Company
Captus Advertising Ltd
Category
Advertising - Newspaper AD Campaign
Country / Region
Canada
Entrant Company
Linchpin
Category
Website - Business to Business
Country / Region
United States
Entrant Company
Visual Creatives
Category
Corporate Identity - Logo
Country / Region
United States