St. Mary Axe Canadian Best Bitter

A new packaging and brand identity system for a Toronto-based craft beer brewer, St. Mary Axe. The client desired a logo that was different from most of the other craft beer designs - that tend to be quite loud and complex. SMX wanted modern, clean and sophisticated. We pulled out inspiration from high-end liquor brands that featured a bit more reservations in their designs. Final brand package included a wordmark, logo, monogram, business cards, product packaging and website (stmaryaxe.ca).