Vader Tradie

Location: Event Cinemas Smithfield
Medium: 30Sec Radio
Demographics: Primary - Cinemas lovers Men 35+, Trades men, professionals, and middle-income earners. Secondary - People 35+ middle-income earners. Third - People 35+ middle income earners

Brief: Two 30 Sec radio commercials, Opening Soon and opening (Insert Date). Event Cinemas Smithfield is currently (August 2017) a building site and about to enter its fit-out phase. The site is attracting a lot of attention and to generate some excitement and a bit of chatter we would like to produce a teaser radio commercial informing the general public that the site will be opening soon.

We would like to keep the information fairly generic as we want to reveal snips of exactly what is available closer to launch.

We would like the radio commercial to have a Cinema theme and have some way of unlocking giveaways/on-air promotions.

The commercial must stand out from other radio ads, we would like a fun feeling commercial rather than a fact base spot with a Jingle.

Items to note:

Vmax
The Cinema with be fitted with Vmax screens. Our Vmax cinemas feature stadium seating with giant state-of-the-art digital screens showing the latest Hollywood blockbusters. Our seats have been exclusively designed to provide additional comfort through contoured high backs, tables and double the amount of leg room. *Hot food and alcohol available at select Vmax locations only. Our Vmax auditoriums feature stadium-style seating, amazing sound and huge screens that place you in right in the action!

Dolby atoms
Event Cinemas Smithfield will be the first Cinema in regional Queensland to be fitted with this will be a big selling point.
Dolby Atmos Benefits - Produces Breathtaking, Moving Audio - With a Dolby Atmos system, sound comes from all directions, including overhead, to create an immersive experience with astonishing clarity, richness, detail, & depth.
Delivers the Full Impact of the Artist's Work - Dolby Atmos gives artists amazing new capabilities to tell their stories, accent their games, or perform their music - so you can experience the power of the artist's vision.
Puts Sounds into Motion All Around You - The specific sounds of people, music, and things move all around you in three-dimensional space so you feel like you're inside the action.
Creates a Powerfully Moving Entertainment Experience - Dolby Atmos sound excites your senses and inspires your emotions to deliver the full impact of entertainment.

Launch Film - We will be launching the Cinemas with the film Star Wars: The Last Jedi, explore the possibility of linking back to this film.