Kentucky Hug Brand Identity

Kentucky Hug is an apparel company crafted by bourbon drinkers, for bourbon drinkers. A Kentucky Hug refers to that warm feeling you get when you first sip a bourbon drink. The term is said to originate with the fine folks at Jim Beam, trademarked by Kentucky Hug?s founders, and is affectionately used throughout Kentucky and its bourbon trail. The bourbon industry, its history, as well as Kentucky?s history, was the inspiration behind Kentucky Hug?s brand identity development.