2019

Make it Real

Entrant

CXO Strategies FZ LLC

Category

Integrated Marketing - Product Branding

Client's Name

Dell Technologies

Country / Region

Uganda

Dell Technologies at Gitex Technology Week 2018 wanted to create an experience that would allow customers to touch and feel its products in a real-world setting. With over 220 sq metres of floor space to work with, the stand had to embody what it stood for - Making it Real. With four main themes - Workforce Transformation, Digital Transformation, IT Transformation and Security Transformation the word for the show was TACTILE. Experiences were created to make it personal and instantly relatable.