2019

Make it Real

Entrant

CXO Strategies FZ LLC

Category

Integrated Marketing - Product Branding

Client's Name

Dell Technologies

Country / Region

Uganda

Gallery

MUSE Creative Awards Winner – Make it Real by CXO Strategies FZ LLC (Image 1)

MUSE Creative Awards Winner – Make it Real by CXO Strategies FZ LLC (Image 2)

MUSE Creative Awards Winner – Make it Real by CXO Strategies FZ LLC (Image 3)

MUSE Creative Awards Winner – Make it Real by CXO Strategies FZ LLC (Image 4)

MUSE Creative Awards Winner – Make it Real by CXO Strategies FZ LLC (Image 5)

About The Entry

Dell Technologies at Gitex Technology Week 2018 wanted to create an experience that would allow customers to touch and feel its products in a real-world setting. With over 220 sq metres of floor space to work with, the stand had to embody what it stood for - Making it Real. With four main themes - Workforce Transformation, Digital Transformation, IT Transformation and Security Transformation the word for the show was TACTILE. Experiences were created to make it personal and instantly relatable.