Dell Technologies at Gitex Technology Week 2018 wanted to create an experience that would allow customers to touch and feel its products in a real-world setting. With over 220 sq metres of floor space to work with, the stand had to embody what it stood for - Making it Real. With four main themes - Workforce Transformation, Digital Transformation, IT Transformation and Security Transformation the word for the show was TACTILE. Experiences were created to make it personal and instantly relatable.
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Legion Advertising LLC
Online AD Campaign
Corporate Identity, Others