2019

You Look Like You Need A Good One – Direct Mail

Entrant Company

Lisa Gorham Creative

Category

Advertising - Direct Mail

Client's Name

Kentucky Hug

Country / Region

United States

Kentucky Hug is an apparel company crafted by bourbon drinkers, for bourbon drinkers. As part of the company?s 2018 launch, the ?You Look Like You Need a Good One? direct mail marketing campaign targeted Kentucky Bourbon Trail distilleries and hotel shops. The goal was to introduce their audience to this unique premium apparel brand and get a complimentary sample into their hands for retail sales consideration. Spread the Kentucky love with Kentucky Hug. After all, everyone needs a good hug.