MUSE Rose Gold

2019

Where There's Need, There's ArchCare

Entrant Company

Reputation Architects

Category

Video - Nonprofit

Client's Name

ArchCare: The Continuing Care Community of the Archdiocese of New York

Country / Region

United States

ArchCare is the non-profit healthcare system of the Archdiocese of New York. Stakeholder research reinforced that ArchCare?s core donors react most strongly to the emotional, real-life struggles of the individuals and families ArchCare serves. The 2018 video (https://www.youtube.com/watch?v=AdfF3Z-HZmY&t=1s) features two of ArchCare?s newest and most innovative programs and the stories of the individuals whose quality of life ArchCare is profoundly changing. This video served as the ?curtain-raiser? at ArchCare?s annual fundraising gala and was credited with helping ArchCare set a new fundraising record.

Credits

Joyce Callo
Robert Featherstone
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