United States

2019

Subway Reads

Entrant Company

ATTCK

Category

Website

Client's Name

Literacy Partners

Sub-Category

Nonprofit

Subway Reads doesn?t just offer free reading material to riders. It also publicizes and raises funds for Literacy Partners, a nonprofit that promotes reading and literature. <br><br>The project presented numerous challenges. Spotty subway Wi-Fi made speed a priority. We used technologies like local storage and cache manifest, plus a high-performance, optimized installation of WordPress to quickly serve heavily compressed images, scripts, styles, and HTML markup. To further reduce load time, we avoided third-party JavaScript frameworks. The result was a progressive web app, or PWA, that loads nearly immediately and downloads itself to users? devices. The app can then be accessed offline and still maintain functionality.<br>

Credits

Gary Gertz
Dennis Plucinik
Sarah Quigley
Masahiro Naruse
Karen Chow
More Silver Winners
2019
United States
Arab Barometer

Entrant Company

Behavior Design

Sub Category

Education

2019
Spain

Entrant Company

FOX Networks Group Spain

Sub Category

Entertainment

2019
United States
Doosan Industrial

Entrant Company

The DVI Group

Sub Category

TV Ad

2019
United States
Morris Animal Foundation

Entrant Company

Morris Animal Foundation

Sub Category

Email Marketing / Newsletter