Free State Health and Wellness Identity

With a focus on mental health and addiction challenges, Free State Health and Wellnessu2019 goal was to develop a brand identity that epitomizes positive progress, towards a healthy state of mind. The identity's brandmark is a combination of a doveu2014the universal symbol of peace, purity, and freedomu2014and the companyu2019s initial F. The logotype, together with the brandmark symbolizes Free Stateu2019s brand characteristics and mission.