Brazil

2019

It only takes a few seconds

Entrant Company

Agência Um

Category

Advertising

Client's Name

Uninassau

Sub-Category

Online AD Campaign

More than a quarter of all car crashes in America are likely caused by cell phone use, a study by the Nation Safety Council has shown. According to the NSC, the estimate for crashes caused by texting rose to at least 6% in 2017. Additionally, 21% of crashes in 2017 were related to the use of handheld or hands-free phones. The council estimates that talking on the phone led to 1.2 million wrecks in 2017, while texting was involved in at least 341,000 more. The NSC found that 9% of drivers at any time during daylight hours were talking on cell phones, and that drivers talking on the phone while behind the wheel were four times as likely to crash as drivers who were not using their phones.

Credits

Lenilson Lima
Carolina Menucci
André Galiza
Romero da Fonte
Erick Vasconcelos
Donato Sansone
More Platinum Winners
2019
United States

Entrant Company

MATTE Projects

Sub Category

Branded Content

2019
Portugal

Entrant Company

MOXY

Sub Category

Best User Experience

2019
United States

Entrant Company

Roswell Park Comprehensive Cancer Center

Sub Category

Documentary

2019
United States
Audi of America

Entrant Company

Latcha+Associates

Sub Category

Email Marketing / Newsletter