United States

2019

Mitsubishi Eclipse Cross

Entrant Company

CraneMorley

Category

Experiential & Immersive

Client's Name

Mitsubishi Motors

Sub-Category

Virtual Reality (NEW)

The new Eclipse Cross vehicle was not available in time for use in scheduled sales training across the country. So we created a virtual experience that takes the place of the physical product to give salespeople a head start on learning its features and benefits. The virtual reality experience was delivered on participantsu2019 smartphones that were inserted in branded cardboard sleeves which also served as a take-home item from the training. The design leveraged 360 VR video in a linked, interactive user interface. The response has been so enthusiastic, that Mitsubishi Motors has decided to include VR in each quarterly national training initiative

More Silver Winners
2019
United States
Morris Animal Foundation

Entrant Company

Morris Animal Foundation

Sub Category

Brand Identity

2019
United Kingdom
SoundRevel

Entrant Company

Kre8ive Partners

Sub Category

Logos

2019
Germany
CDM Smith

Entrant Company

KOENIGSFILM

Sub Category

Corporate

2019
United States

Entrant Company

RELATIVITY Communications

Sub Category

TV Program