2019

Mitsubishi Eclipse Cross

Entrant Company

CraneMorley

Category

Experiential & Immersive - Virtual Reality

Client's Name

Mitsubishi Motors

Country / Region

United States

The new Eclipse Cross vehicle was not available in time for use in scheduled sales training across the country. So we created a virtual experience that takes the place of the physical product to give salespeople a head start on learning its features and benefits. The virtual reality experience was delivered on participantsu2019 smartphones that were inserted in branded cardboard sleeves which also served as a take-home item from the training. The design leveraged 360 VR video in a linked, interactive user interface. The response has been so enthusiastic, that Mitsubishi Motors has decided to include VR in each quarterly national training initiative