MUSE Platinum

2019

Magic of Storytelling: Dumbo

Entrant Company

7ate9 Entertainment

Category

Video - Animation

Client's Name

Disney Corporate Citizenship & Social Responsibility

Country / Region

United States

The objective of the First Book campaign is to encourage audiences to participate in a form of social volunteerism that aids childhood literacy by giving kids their ?first book.? The Magic of Storytelling: Dumbo PSA uses images from the film to incite interest in younger, movie-going audiences and evoke nostalgia in older audiences who grew up reading the tale themselves. Using simple animation to illustrate the evolution of paper to picture, we sought to craft recognizable versions of storybook icons that help capture the whimsical, exploratory nature of experiencing a story for the first time. The campaign was aired heavily across all Disney networks, resulting in the raised awareness of the importance of reading, thousands of donations to First Book, and the opportunity for children in need to be able to build the foundation for their lifetime success.

Credits

Artur Spigel
Andrea Bernick
More Platinum Winners
Marketing & Promotional
2019
MUSE Advertising Awards - Pegasus Automotive Group Inauguration Party Invitation

Entrant Company

Mashka

Category

Marketing & Promotional - Invitation / Greeting Card

Country / Region

Switzerland

Social Media
2019
MUSE Advertising Awards - Altered Carbon Social Campaign

Entrant Company

hi5.agency

Category

Social Media - Social Media Campaign

Country / Region

United States

Strategic Program
2019
MUSE Advertising Awards - BAFTA Tea Party
British Academy of Film and Television Arts Los Angeles

Entrant Company

Rogers & Cowan

Category

Strategic Program - PR Campaign

Country / Region

United States

Video
2019
MUSE Advertising Awards - The Bible Project: Wisdom Series
Coastal Fellowship Church

Entrant Company

Coastal Fellowship Church

Category

Video - Animation

Country / Region

United States

This site uses cookies to offer you a better browsing experience. Find out more on how we use cookies and how you can change your settings.
Cookie Policy