United States

2019

Disney Firsts: First Space Mission

Entrant Company

7ate9 Entertainment

Category

Content Marketing

Client's Name

Yellow Shoes Creative Group

Sub-Category

Branded Content

The objective of the Disney Firsts campaign was to document the authentic stories of real families having meaningful ?first? experiences, and to encourage viewers to visit the parks to create their own firsts! The vision was to convey that families can experience something new at Disney Parks for the first time, every time, in a sweet, authentic, and commercial way. Using high-end docu-beautiful cinematography, saturated imagery, well-placed slow motion, and wistful music, we sought to create dreamlike images that would connect on a deep level with viewers?and perhaps invoke the nostalgia of their own experiences! The spot aired on several of Disney?s channels (Junior, XD, etc.) and was uploaded to numerous Disney social media sites, creating an immersive, multi-channel piece for all platforms.

Credits

Artur Spigel
Andrea Bernick
More Platinum Winners
2019
Australia
Virgin Australia & Gate Gourmet

Entrant Company

Ovato

Sub Category

Menu

2019
United States
Landolls Mohican Castle

Entrant Company

Creative Revolver

Sub Category

Architecture

2019
Taiwan

Entrant Company

Triangler

Sub Category

Brand Identity

2019
Canada
Harley-Davidson Canada

Entrant Company

Zulu Alpha Kilo

Sub Category

Automotive