Resistain and Outstain are two logos of functional fibers, a combination of nanotechnology & textile. Resistain is highly water and dirt proof. Its crossing ball-shaped lines create illusion of the lotus effect; Outstain is efficiently water & dirt absorbing, yet easy to clean. Its upward arrow shows the powerful stain-off ability. Stripes are the shape of the weave and the distortion shows the strength and durability of the fabrics. To make the two logos under one brand coherent, color blue is chosen to imply water and technology. Solid skill and confident brand attitude are also performed by sturdy and bold logotype. When using on small size prints or stitched labels, the symbols are adapted and simplified in order to keep the readability and legibility.
Bad Penny Factory
Integrated Marketing Campaign