2019
Entrant Company
Category
Client's Name
Country / Region
Resistain and Outstain are two logos of functional fibers, a combination of nanotechnology & textile. Resistain is highly water and dirt proof. Its crossing ball-shaped lines create illusion of the lotus effect; Outstain is efficiently water & dirt absorbing, yet easy to clean. Its upward arrow shows the powerful stain-off ability. Stripes are the shape of the weave and the distortion shows the strength and durability of the fabrics. To make the two logos under one brand coherent, color blue is chosen to imply water and technology. Solid skill and confident brand attitude are also performed by sturdy and bold logotype. When using on small size prints or stitched labels, the symbols are adapted and simplified in order to keep the readability and legibility.
Credits
Entrant Company
hi5.agency
Category
Social Media - Social Media Campaign
Country / Region
United States
Entrant Company
Miami Ad School San Francisco
Category
Student Submission - Student Web / App
Country / Region
United States
Entrant Company
Octavo Designs
Category
Marketing & Promotional - Marketing Item / Other ___
Country / Region
United States
Entrant Company
Omdesign
Category
Video - Food & Beverage
Country / Region
Portugal