MUSE Platinum

2019

Resistain?Outstain

Entrant Company

Triangler

Category

Corporate Identity - Brand Identity

Client's Name

Vimmax

Country / Region

Taiwan

Resistain and Outstain are two logos of functional fibers, a combination of nanotechnology & textile. Resistain is highly water and dirt proof. Its crossing ball-shaped lines create illusion of the lotus effect; Outstain is efficiently water & dirt absorbing, yet easy to clean. Its upward arrow shows the powerful stain-off ability. Stripes are the shape of the weave and the distortion shows the strength and durability of the fabrics. To make the two logos under one brand coherent, color blue is chosen to imply water and technology. Solid skill and confident brand attitude are also performed by sturdy and bold logotype. When using on small size prints or stitched labels, the symbols are adapted and simplified in order to keep the readability and legibility.

Credits

Huang-Chu Yao
Chi-Yao Tang
Hsiang-Chia Wu
Huang-Chu Yao
Chi-Yao Tang
More Platinum Winners
Marketing & Promotional
2019
MUSE Advertising Awards - Virgin Australia In-Flight Menu
Virgin Australia & Gate Gourmet

Entrant Company

Ovato

Category

Marketing & Promotional - Menu

Country / Region

Australia

App
2019
MUSE Advertising Awards - Oura App (OURA)
Oura Health

Entrant Company

Oura Health

Category

App - Health & Wellness

Country / Region

Faroe Islands

Video
2019
MUSE Advertising Awards - Southern Pines Brewing Co.
Souther Pines Brewing Co.

Entrant Company

Maestro Filmworks

Category

Video - Food & Beverage

Country / Region

United States

Video
2019
MUSE Advertising Awards - Girl Scouts Campaign

Entrant Company

Mountain View Group, Ltd.

Category

Video - Corporate

Country / Region

United States