2019
Entrant Company
Category
Client's Name
Country / Region
Resistain and Outstain are two logos of functional fibers, a combination of nanotechnology & textile. Resistain is highly water and dirt proof. Its crossing ball-shaped lines create illusion of the lotus effect; Outstain is efficiently water & dirt absorbing, yet easy to clean. Its upward arrow shows the powerful stain-off ability. Stripes are the shape of the weave and the distortion shows the strength and durability of the fabrics. To make the two logos under one brand coherent, color blue is chosen to imply water and technology. Solid skill and confident brand attitude are also performed by sturdy and bold logotype. When using on small size prints or stitched labels, the symbols are adapted and simplified in order to keep the readability and legibility.
Credits
Entrant Company
Mengdom Design Lab
Category
Outdoor Advertising - Transit / Airport / Kiosk
Country / Region
Taiwan
Entrant Company
Perigives
Category
Integrated Marketing - Integrated Marketing Campaign
Country / Region
United States
Entrant Company
Americaneagle.com
Category
Website - Travel
Country / Region
United States
Entrant Company
STANDBY CREATIVE GROUP
Category
Integrated Marketing - Other Integrated Marketing ___
Country / Region
Turkey