2019
Entrant Company
Category
Client's Name
Country / Region
Resistain and Outstain are two logos of functional fibers, a combination of nanotechnology & textile. Resistain is highly water and dirt proof. Its crossing ball-shaped lines create illusion of the lotus effect; Outstain is efficiently water & dirt absorbing, yet easy to clean. Its upward arrow shows the powerful stain-off ability. Stripes are the shape of the weave and the distortion shows the strength and durability of the fabrics. To make the two logos under one brand coherent, color blue is chosen to imply water and technology. Solid skill and confident brand attitude are also performed by sturdy and bold logotype. When using on small size prints or stitched labels, the symbols are adapted and simplified in order to keep the readability and legibility.
Credits
Entrant Company
helium creative
Category
Strategic Program - Brand Strategy Campaign
Country / Region
United States
Entrant Company
JAM
Category
Photography - Interiors
Country / Region
Japan
Entrant Company
Behavior Design
Category
Website - School / Universities
Country / Region
United States
Entrant Company
Little Greta s. r. o.
Category
Integrated Marketing - Product Branding
Country / Region
Cuba