Cuba

2019

Primator Brewery

Entrant Company

Little Greta s. r. o.

Category

Integrated Marketing

Client's Name

Primator

Sub-Category

Product Branding

The agency decided to abandon the clich?s ? Art Nouveau ribbons, heraldry, gold, crimson and green colours, Schwabacher font etc. They are overused and not communicating the needed ?craft?. The agency put emphasis on simplifying the logo and marrying the analogue world, represented by a series of fine pencil-drawn motifs and lettering, and digital world, represented by simple shapes and clean spaces filled with an unorthodox colour-coded palette distinguishing the 15 beers.<br>

Credits

Radoslav Dostal
More Platinum Winners
2019
United Kingdom

Entrant Company

Culture Trip

Sub Category

Travel / Tourism

2019
United States
Perigives

Entrant Company

Perigives

Sub Category

Integrated Marketing Campaign

2019
Canada
Spectrum Tide

Entrant Company

NEEZO Studios

Sub Category

Real Estate

2019
Switzerland
Pully Québec Festival

Entrant Company

Mashka

Sub Category

Event Marketing