2019
Primator Brewery
Entrant
Little Greta s. r. o.
Category
Integrated Marketing - Product Branding
Client's Name
Primator
Country / Region
Cuba
Gallery
About The Entry
The agency decided to abandon the clich?s ? Art Nouveau ribbons, heraldry, gold, crimson and green colours, Schwabacher font etc. They are overused and not communicating the needed ?craft?. The agency put emphasis on simplifying the logo and marrying the analogue world, represented by a series of fine pencil-drawn motifs and lettering, and digital world, represented by simple shapes and clean spaces filled with an unorthodox colour-coded palette distinguishing the 15 beers.<br>
Featured Media
Credits
Entrant
Jump Creative
Category
Website - Manufacturing
Country / Region
United States
Entrant
Triangler
Category
Corporate Identity - Brand Identity
Country / Region
Taiwan
Entrant
hi5.agency
Category
Social Media - Social Media Campaign
Country / Region
United States
Entrant
STANDBY CREATIVE GROUP
Category
Advertising - Point of Purchase
Country / Region
Turkey