Cuba

2019

Primator Brewery

Entrant Company

Little Greta s. r. o.

Category

Integrated Marketing

Client's Name

Primator

Sub-Category

Product Branding

The agency decided to abandon the clich?s ? Art Nouveau ribbons, heraldry, gold, crimson and green colours, Schwabacher font etc. They are overused and not communicating the needed ?craft?. The agency put emphasis on simplifying the logo and marrying the analogue world, represented by a series of fine pencil-drawn motifs and lettering, and digital world, represented by simple shapes and clean spaces filled with an unorthodox colour-coded palette distinguishing the 15 beers.<br>


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