2019
Primator Brewery
Entrant Company
Little Greta s. r. o.
Category
Integrated Marketing - Product Branding
Client's Name
Primator
Country / Region
Cuba
The agency decided to abandon the clich?s ? Art Nouveau ribbons, heraldry, gold, crimson and green colours, Schwabacher font etc. They are overused and not communicating the needed ?craft?. The agency put emphasis on simplifying the logo and marrying the analogue world, represented by a series of fine pencil-drawn motifs and lettering, and digital world, represented by simple shapes and clean spaces filled with an unorthodox colour-coded palette distinguishing the 15 beers.<br>
Credits
Entrant Company
Mengdom Design Lab
Category
Outdoor Advertising - Transit / Airport / Kiosk
Country / Region
Taiwan
Entrant Company
Octavo Designs
Category
Marketing & Promotional - Marketing Item / Other ___
Country / Region
United States
Entrant Company
Ovato
Category
Marketing & Promotional - Menu
Country / Region
Australia
Entrant Company
Robinson Creative Inc
Category
Integrated Marketing - Company Branding
Country / Region
United States