2019
Primator Brewery
Entrant Company
Little Greta s. r. o.
Category
Integrated Marketing - Product Branding
Client's Name
Primator
Country / Region
Cuba
The agency decided to abandon the clich?s ? Art Nouveau ribbons, heraldry, gold, crimson and green colours, Schwabacher font etc. They are overused and not communicating the needed ?craft?. The agency put emphasis on simplifying the logo and marrying the analogue world, represented by a series of fine pencil-drawn motifs and lettering, and digital world, represented by simple shapes and clean spaces filled with an unorthodox colour-coded palette distinguishing the 15 beers.<br>
Credits
Entrant Company
CO OP
Category
Strategic Program - Brand Strategy Campaign
Country / Region
United States
Entrant Company
Stereo
Category
Website - Restaurant
Country / Region
Canada
Entrant Company
Zulu Alpha Kilo
Category
Integrated Marketing - Event Marketing
Country / Region
Canada
Entrant Company
Smoke & Mirrors
Category
Advertising - Magazine AD Single
Country / Region
United Kingdom