MUSE Gold

2019

Kia Connect Video Newsletter

Entrant

Latcha+Associates

Category

Content Marketing - Email Marketing / Newsletter

Client's Name

Kia

Country / Region

United States

Gallery

About The Entry

Kia Connect is a semi-annual video series sent to Kia owners and prospects to give them an inside look. We feature a wide range of stories including new product launches, auto shows, Kia events, competitive comparisons, vehicle spotlight videos and anything else relevant to the audience. <br><br>The video is delivered via a simple email that contains a link to the main episode. We also break down the video into individual video sections so that users can easily engage with the content that interests them. The email links to a page on kia.com that houses the full episode as well as the individual segments. <br><br>The style of the video itself is simple and modern. Easily going from one story to the next with the use of animated transitions. Weu2019ve also incorporated the use of title cards throughout which makes the video easily watchable without sound. <br><br>All in all, Kia Connect delivers the latest Kia news to users in a timely and entertaining fashion and has help increase brand loyalty with strong open rates and engagement.

Featured Media

More Gold Winners
Video
2019
2019 MUSE Creative Awards Winner - E2 Essential Energy
Scimera BioScience

Entrant

Brooks Patrick Allen

Category

Video - Products (NEW)

Country / Region

United States

Website
2019
2019 MUSE Creative Awards Winner - HSPG & Associates Website
HSPG & Associates

Entrant

Bad Penny Factory

Category

Website - Professional Services

Country / Region

United States

Integrated Marketing
2019
2019 MUSE Creative Awards Winner - THE MACALLAN: DISTILLING SCOTLAND

Entrant

MASTER FOR YOU AGENCY

Category

Integrated Marketing - Integrated Marketing Campaign

Country / Region

Spain

Strategic Program
2019
2019 MUSE Creative Awards Winner - GoPhillyGo
Clean Air Council

Entrant

Warkulwiz Design Associates

Category

Strategic Program - Other Strategic Program ___

Country / Region

United States