#ACaseForACause - In Support of the Wine Industry

#ACaseForACause is an effort to support the wine industry in the simplest way during the COVID-19 Pandemic: Buy some wine. Particularly from those producers hardest hit by the economic strain of closed-tasting rooms and shelter in place orders. Affinity Creative Group Partners, John Swain, and David Miller made direct purchases from a range of smaller, independent, and local wineries.



Next, they sent those cases to all 36 Affinity employees on staff, to thank them for pulling together and keeping the creative agency functioning and productive in such an uncertain environment.



To magnify this gesture, Affinity challenged our vendors, partners, industry collaborators, and other members of the wine community to join us in support of #ACaseForACause. We also included two local COVID-19 Relief funds so supporters could make a monetary donation to the cause.



This Social Media Campaign grew on all Social Media Platforms, resulting in 30,000+ impressions, and counting! The campaign has been shared internationally and has received an abundance of positive feedback.