2020

We work together to make life beautiful

Entrant

SPLICE

Category

Video - Corporate

Client's Name

Jaipur Living

Country / Region

United States

Gallery

MUSE Creative Awards Winner – We work together to make life beautiful by SPLICE (Image 1)

MUSE Creative Awards Winner – We work together to make life beautiful by SPLICE (Image 2)

MUSE Creative Awards Winner – We work together to make life beautiful by SPLICE (Image 3)

MUSE Creative Awards Winner – We work together to make life beautiful by SPLICE (Image 4)

About The Entry

Jaipur Living's mission was to build a comprehensive employer brand and create a social recruiting infrastructure to engage and attract talent. Their strategy included digitally and visually communicating workplace culture and the career atmosphere typical of their employer brand.
We started this campaign by developing a data-derived employer value proposition (EVP): “At Jaipur Living, we work together to make life beautiful.” This EVP captures the culture of the company, employee sentiments, and corporate brand image and it provided creative direction for the strategy and digital assets that SPLICE created.