Invisalign Studio

The Invisalign Studio is the first doctor-owned and operated Invisalign treatment practice in Oklahoma that promises an engaging and dynamic experience for customers. It's a retail-and-treatment-concept orthodontic practice that is open daily to the public and encourages walk-ins to stop in for free smile assessments. The Studio is owned and operated by Orthodontic Associates, an Oklahoma-based team of orthodontists.
Orthodontic Associates partnered with Bad Penny Factory to help design and execute an online exposure campaign. Bad Penny Factory created a micro site (an offshoot of their main practice site) to solely focus on the branding, storytelling and user engagement of their new Invisalign Studio. Original content was created along with custom character illustrations and unique copywriting to draw visitors into the experience. We also incorporated a smile simulation app –for users to virtually submit their smiling selfies to see their new smile–and lead generation forms to facilitate remarketing tactics.