This is USAFA

Suggested Category: Virtual Tour


This is USAFA is an epic multi-part 360º recruitment campaign for the United States Air Force Academy. The centerpiece of this campaign includes an immersive theater event installed in the state-of-the-art planetarium on the Air Force Academy’s main campus. This planetarium experience is made up of a series of vignettes that puts students and their families in the boots of a recruit, giving them a firsthand look at what it’s like to learn, live, and fly as a cadet at the United States Air Force Academy.


As one of the top-ranking colleges in the world with an acceptance rate of only 12%, the U.S. Air Force Academy is duty-bound to reach the best of the best through its recruitment strategy. Yet, finding the high-achieving students and athletes built to survive the rigors of military life is a needle-in-a-haystack situation. Prospective students are inundated with options when it comes to choosing the path their education will take and with each class it becomes more challenging to cut through the noise. USAFA needed an extraordinary recruitment campaign to attract extraordinary students. As a bonus, the Air Force Academy saw the development of an out-of-home immersive experience as an opportunity to create and host an educational program for K-12 students and visitors in science, technology, engineering and math (STEM) with the goal to encourage young people to become future leaders in STEM careers.