MUSE Silver

2020

COLORS OF CHANGE

Entrant

MIAMI AD SCHOOL

Category

Student Submission - Student AD

Client's Name

UNITED COLORS OF BENETTON

Country / Region

United States

Snow is turning green and lakes are turning red. Why? Because of climate change. The planet’s color palette is changing for the worse and we need to do something about it. United Colors of Benetton will release a line of limited edition t-shirts in colors that have overtaken Earth’s natural color scheme, raising awareness about the climate crisis while making a strong (fashion) statement.

Credits

COPYWRITER
RHEA KUMAR
ART DIRECTOR
PAOLA DELGADO CORNEJO
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