MUSE Gold

2020

Adrea Rubin Marketing Website

Entrant Company

Sharkey Advertising

Category

Website - Business to Business

Client's Name

Adrea Rubin Marketing

Country / Region

United States

A Direct to Consumer Agency with a Different View, Adrea Rubin Marketing, —certified by the Women’s Business Enterprise National Council as a diversified vendor— provides innovative data-driven solutions that lead to profitable growth. Marketing strategies encompass acquire, retain and retarget customers are accomplished by their “Think Different” approach.

We were hired to create a new Adrea Rubin Marketing logo depicting a modern, forward thinking brand, while keeping the iconic pink and orange branded Adrea Rubin colors. It was also time for a refreshed new website based on the original Different View concept. The use of black & white color blocked images is an important feature that are showcased throughout the new Adrea Rubin website. It mimics the black and white dramatic black and white imagery on its sister site, Calibrant Digital, but with the color blocking. It’s important to refresh a company’s web presence by improving the user experience, give a more up-to-date visual appeal and resurface content.


Behind the scenes The Adrea Rubin Marketing fonts depict a vibrant personality using a modern serif and san serif typefaces. The multi-facet logo icon showcases personality by visually representing the tenor and tone of the Adrea Rubin brand. This square shape is made up of triangles that depict power, stability, and upward momentum, conveying movement and direction based on where the triangle’s point is facing. As a whole, the facets of this many-sided prism are meant to depicts that Adrea Rubin Marketing embraces all facts of diversity and inclusion—as well as offer a range of services and many features and different perspectives. The play of light on the diamond’s multifaceted surface, are strong layered geometric shapes, and a hard substance, which is the most beautiful and diversified Different View.

More Gold Winners
Marketing & Promotional
2020
MUSE Advertising Awards - The Last Judgement
National Museum in Gdansk

Entrant Company

TOFU Studio

Category

Marketing & Promotional - Calendar

Country / Region

Poland

Website
2020
MUSE Advertising Awards - The Blake School
The Blake School

Entrant Company

Finalsite

Category

Website - School / Universities

Country / Region

United States

Website
2020
MUSE Advertising Awards - Wisisk: An educational website for first nations children
The Aboriginal Aquatic Resources and Oceans Management

Entrant Company

Skylar Richard, Freelance Designer

Category

Website - Training / Knowledge-Based

Country / Region

Canada

Content Marketing
2020
MUSE Advertising Awards - Delve Fonts Responsive Email Newsletter Template

Entrant Company

L.S. Boldsmith

Category

Content Marketing - Email Marketing / Newsletter

Country / Region

Canada