MUSE Gold

2020

Britain Loves Baking Brand Creation

Entrant Company

Britain Loves Baking

Category

Corporate Identity - Brand Identity

Client's Name

Britain Loves Baking

Country / Region

United Kingdom

Set up by 3 brothers the older Greg , who helped his younger brothers set up and launch a similar venture, Local Food & More in the Northern Territory, Australia. Due to Covid-19, many major supermarkets, and meal delivery companies, closed their online operations in Australia, leaving many locals in remote locations with limited access to food delivery. Greg and his brothers stepped in with Local Food and More to feed the community and keep the local economy alive during the pandemic. After working 8 days around the clock they had an operation up and running retained all their current team as they just couldn't and didn't want to let any of them go.
Back home Greg saw that the UK was suffering from supply chain inefficiencies that made it hard for home bakers to find the ingredients to keep baking during current events. Himself a trained baker and pastry chef, wanted to make baking as accessible to everyone, using his 20 plus years , he quickly put together a team including, business partners and friend Caroline Jackson, also a pastry chef and Sabrina Eldridge who has worked with Greg in the past. Today here we are bringing our quirky banking brand to the nation, with tried and tested recipes including Greg Orange Chocolate bread who he created to keep his younger brothers quite when it was his turn to babysit them..

Credits

Sabrina Eldridge
Caroline Jackson
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