2020
Entrant Company
Category
Client's Name
Country / Region
Look Deeper is a print and digital awareness campaign targeting health care practitioners, aiming to educate them about the plight of living with Pulmonary arterial hypertension (PAH). This is a rare and progressive disorder of the heart. It is relatively difficult to identify and often goes undetected because the symptoms can suggest other more-common illnesses. Sadly, PAH becomes fatal without treatment or a complete lung transplantation.
Actelion and Ogilvy Health, Sydney approached me to create an image which would explain the problem of PAH diagnosis in a completely new way. The brief was to create a computer generated image of a woman lost in a forgotten underwater world. This world represents the state of being that an undiagnosed PAH patient has been plunged into.
It was really important that the campaign be memorable as well as educational. The client wanted an image that would strike a deep chord with physicians and guide them to the learning material provided on the SuspectPH website.
Credits
Entrant Company
Motionlab
Category
Video - Motion Graphics
Country / Region
Australia
Entrant Company
Yapi Kredi
Category
Website - Financial Services
Country / Region
Turkey
Entrant Company
Holition
Category
Website - Multi-level Marketing
Country / Region
United Kingdom
Entrant Company
Hope Credit Union / Hope Enterprise Corporation
Category
Publication - Annual Report
Country / Region
United States