2020
Body Type
Entrant Company
Miami Ad School Hamburg
Category
Student Submission - Other
Client's Name
Google & HMCT Art Centre
Country / Region
United States
Our aim is to show that perfection can take any form and how music frees us from what is considered perfect. We took what is considered perfect, Helvetica, and redesigned it for our message. With Body Type, your body dictates the design.
Users film themselves dancing to their “feel good” song and we take the movement tracking data to create a typeface that is unique to their bodies which are owned by them through copyright.
Users can then spread the love and help others to love and own their Body types, forging a community of confident individuals all dancing to their own rhythms in unison.
Credits
Entrant Company
Environmental PR Group
Category
Advertising - Advertising Campaign
Country / Region
United States
Entrant Company
Ideology Design
Category
Corporate Identity - Corporate Identity / Other
Country / Region
Malaysia
Entrant Company
Gricreative
Category
Website - Information Technology (IT)
Country / Region
Turkey
Entrant Company
Falcon's Creative Group
Category
Experiential & Immersive - Augmented Reality
Country / Region
United States