United Kingdom

2020

KFCGaming “KFConsole Official Launch

Entrant Company

Kairos Media

Category

Video

Client's Name

KFC UK & Ireland

Sub-Category

Viral

After 7 years of speculation, 2020 finally revealed the next-generation Xbox and Playstation consoles. Aiming to put KFC gaming at the heart of a key moment for gamers worldwide, we created a legitimate entry point into the console wars narrative, taking Xbox and Sony head-on with the launch of the “Official KFConsole”. Planning for virality we took a strategic decision on timing, to reveal the KFConsole in a 24-hour window post the “first look” of Sony’s PlayStation 5. Not only was timing crucial, visually the KFConsole had to stand shoulder to shoulder with its competitors; gamers are highly critical of brands looking to capitalize on their community. The high production value CGI asset created made social media users and journalists alike question the authenticity of the console itself; could the KFConsole actually be a new and significant contender? When it came to specs, we integrated the most frequent requests from gamers for next-gen consoles: 4k, 120fps gameplay and cross platform compatibility. This attention to detail further cemented KFC within the global conversation, while demonstrating their understanding of the gaming industry. Integrating the brand we built the console in the shape of a KFC bucket & included a Chicken Chamber, to heat your favourite menu item - something we knew the new Xbox and Playstation hardware would lack... Our social stunt was supported heavily via some of the UK’s top influencers, gaming communities & PR. We delivered in excess of: 14,600,000 impressions 3,600,000 engagements 5,600,000 million media views 368,000 google searches 80,000 social mentions 266 articles globally - potential reach of 2,295,034,500 (OTS) The KFConsole launch has not only achieved incredible results, but solidified KFC as a brand synonymous within the gaming/esports community. When checking to see how our competitors were doing in the console race, turns out we did pretty well… Twitter Stats: Playstation - https://twitter.com/PlayStation/status/1271193058210545665?s=20 4.7m views 9.8k comments 123k RT 302k likes Xbox - https://twitter.com/Xbox/status/1205309613131718656?s=20 4.3m views 4.4k comments 32.9k RT 79.8k likes KFConsole - https://twitter.com/kfcgaming/status/1271487675929890816?s=20 4.2m view 6.1k comment 64k RT 145k likes We know what you’re thinking, when can you pre-order?

Credits

Managing Director/Kairos Media
Drew Townley
Senior Account Manager/Kairos Media
Matt Fawdrey
Social Strategist/ Kairos Media
Adam Washbrook
Social Strategist/ Kairos Media
Josh Driver
Brand Engagement Manager - Social Media, Gaming and Partnerships/ KFC UK & Ireland
Joshua Benge
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