MUSE Silver

2020

Afinity

Entrant Company

Miami Ad School Hamburg

Category

Student Submission - Other

Client's Name

HTC Vive

Country / Region

United States

Virtual reality has not been used to its full potential as an empathy machine. It has mostly dominated a consumer market. We wanted to expand its horizons in the business to business market. Hence, we came up with the idea of making a sensitivity training application for corporates, schools, hospitals, warehouses, etc. Sensitivity training exists as a video in most workplaces. It never makes an impact as it lacks connection.

Afinity is a virtual reality application that is used as a sensitivity training tool for workspaces and schools. We make sensitivity training an immersive experience for the employees and students by making them see things from the perspective of a disabled person. Afinity makes them experience the challenges that disabled people face in their day to day lives especially at work. Afinity aims to make people compassionate and empathise with disabled people.

Credits

Creative Technologist
Justus Rosenkranz
Creative Technologist
Paras Juneja
Creative Technologist
Sukratti Jain
Mentor
Philip Wogart
Mentor
Shannon Christie
More Silver Winners
Content Marketing
2020
MUSE Advertising Awards - Political Branding
Crestline

Entrant Company

North Star Inbound

Category

Content Marketing - Content Marketing / Other

Country / Region

United States

Video
2020
MUSE Advertising Awards - Right Now
Intuitive

Entrant Company

Decca

Category

Video - Technology / Science

Country / Region

United States

Corporate Identity
2020
MUSE Advertising Awards - Saints Alley Logo
Saints Alley

Entrant Company

CBC Creative

Category

Corporate Identity - Logos

Country / Region

United States

Website
2020
MUSE Advertising Awards - ZELNORM DTC Campaign: Restart

Entrant Company

HEARTBEAT

Category

Website - Pharmaceuticals

Country / Region

United States