2020
President's Day Campaign
Entrant Company
DeVito/Verdi
Category
Video - Retail
Client's Name
Bernie % Phyl's Furniture
Country / Region
United States
This particular campaign pushes the message creatively with humor in order to rise above all the category noise, get heard and disrupt people's notions of what Bernie & Phyl’s Furniture store really had to offer. These video spots functioned as a packaged promotional tactic during the President's Day holiday. Day holiday. By first delivering the spot entitled "Butts", a memorable humours video, then retargeting with messaging focused around Bernie & Phyl's free delivery, the spots were designed to drive traffic without communicating a discount or price off message that could possibly devalue the brand and it's products.
Credits
Entrant Company
Environmental PR Group
Category
Social Media - Consumer Engagement Campaign
Country / Region
United States
Entrant Company
Tamarak
Category
Corporate Identity - Corporate Identity / Other
Country / Region
United States
Entrant Company
Bad Penny Factory
Category
Website - Self-Promotion
Country / Region
United States
Entrant Company
SCAinteractive
Category
Experiential & Immersive - Sponsorship Experiences (NEW)
Country / Region
United States