MUSE Gold

2020

President's Day Campaign

Entrant Company

DeVito/Verdi

Category

Video - Retail

Client's Name

Bernie % Phyl's Furniture

Country / Region

United States

This particular campaign pushes the message creatively with humor in order to rise above all the category noise, get heard and disrupt people's notions of what Bernie & Phyl’s Furniture store really had to offer. These video spots functioned as a packaged promotional tactic during the President's Day holiday. Day holiday. By first delivering the spot entitled "Butts", a memorable humours video, then retargeting with messaging focused around Bernie & Phyl's free delivery, the spots were designed to drive traffic without communicating a discount or price off message that could possibly devalue the brand and it's products.

Credits

Jon Rosen, Lee Schweninger
Alex Ashavarian
Executive Creative Director
Eric Schutte
Chief Creative Officer
Sal DeVito
Producer
Barbara Michelson
Audio
Sonic Union
Finishing
Homestead
Editorial
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