2020
President's Day Campaign
Entrant Company
DeVito/Verdi
Category
Video - Retail
Client's Name
Bernie % Phyl's Furniture
Country / Region
United States
This particular campaign pushes the message creatively with humor in order to rise above all the category noise, get heard and disrupt people's notions of what Bernie & Phyl’s Furniture store really had to offer. These video spots functioned as a packaged promotional tactic during the President's Day holiday. Day holiday. By first delivering the spot entitled "Butts", a memorable humours video, then retargeting with messaging focused around Bernie & Phyl's free delivery, the spots were designed to drive traffic without communicating a discount or price off message that could possibly devalue the brand and it's products.
Credits
Entrant Company
Creativa Studio
Category
Video - Government
Country / Region
Australia
Entrant Company
Vision Control Film and Animation
Category
Video - Medical
Country / Region
Germany
Entrant Company
Key Medium
Category
Corporate Social Responsibility - Pro Bono (Free)
Country / Region
United States
Entrant Company
KoçSistem Bilgi ve IletiSim Hizmetleri A.S
Category
Website - Business to Business
Country / Region
Turkey