2020
President's Day Campaign
Entrant Company
DeVito/Verdi
Category
Video - Retail
Client's Name
Bernie % Phyl's Furniture
Country / Region
United States
This particular campaign pushes the message creatively with humor in order to rise above all the category noise, get heard and disrupt people's notions of what Bernie & Phyl’s Furniture store really had to offer. These video spots functioned as a packaged promotional tactic during the President's Day holiday. Day holiday. By first delivering the spot entitled "Butts", a memorable humours video, then retargeting with messaging focused around Bernie & Phyl's free delivery, the spots were designed to drive traffic without communicating a discount or price off message that could possibly devalue the brand and it's products.
Credits
Entrant Company
Tolman Fun Factory
Category
Video - Trailers
Country / Region
United States
Entrant Company
Made of Lionesses
Category
Experiential & Immersive - Interactive Outdoor Event (NEW)
Country / Region
United States
Entrant Company
Tom, Dick & Harry Creative
Category
Corporate Identity - Logos
Country / Region
United States
Entrant Company
Capital Normal University
Category
Video - Cultural
Country / Region
China