2020

Tukhas

Entrant Company

DeVito/Verdi

Category

Audio - Radio AD

Client's Name

Bernie & Phyl's Furniture

Country / Region

United States

This particular spot is a part of a campaign that pushes the message creatively with humor in order to rise above all the category noise, get heard and disrupt people notions of what Bernie & Phyl’s really had to offer. This is a promotional spot for the President’s Day holiday, designed to drive traffic without communicating a discount or price off message. Effectively increased sales vs. President’s Day one year ago by several percentage points.

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Credits

Copy writer

Alex Ashavarian

Editor

Jon Rosen, Lee Schweninger

Executive Creative Director

Eric Schutte

Chief Creative Officer

Sal DeVito

Editorial

AdCrafters