A Unique Blend of Broker-Dealer

Independent Financial Group, LLC (IFG) is known within the financial services industry for its personalized approach to service and innovation.

A deviation from traditional direct mail that often consists of a postcard, flyer, or mass-produced novelty items, IFG created a recruiting campaign that was as much about embodying the IFG Experience as it is meant to be informative.

The Creative Team designed a coffee bag that would combine visually appealing element in a way that would also capture the Company's story, values, history and recognition. The bags was filled with coffee from an award-winning local small-batch coffee roaster.

A further nod to its attention to detail, each bag of coffee was accompanied by a greeting card hand-addressed and signed by the Company's co-founder, adorned with a gold ribbon curl, and placed on a bed of crinkle paper inside a box perfectly crafted to withstand the rigors of cross-country transportation.

Though originally intended as a recruiting tool, the campaign created such a buzz around IFG’ Home Office that each of the Company’s employees was gifted their own bag of IFG Coffee to enjoy.