MICROSOFT SURFACE DEMO ZONE & EXPERIENCE LAB

The new Microsoft Surface range has a host of devices ranging from laptops, convertibles, desktops and touch screens. High end, power packed and classy devices, the range helps address a wide spectrum of needs and styles. Redington is a leading distributor of Microsoft in the region and in conjunction with Microsoft, was looking at providing a an experience for key partners for the full Surface range at their premises and enable training and product familiarization by taking the experience to the partners' premises. Instead of just delivering the devices, the client wanted to create a memorable experience that would not only create excitement but also complement Surface by being out of the box and classy. The agency created a custom designed experience zone using the Microsoft identity and product brand guidelines. The experience zone consisted of multiple individual stands, custom made for the surface devices and also displaying the range of accessories. The stands were compact, with wheels which made them easy to deploy and move. Individual self-contained units allowed for the experience zone to take the form and size of the room available at the partner premise. When the sales team of the partner walked into the conference room expecting a demo, they were surprised to see the conference room converted into a Microsoft Surface zone overnight with a full set of Surface devices, ready for them to train on and get familiar with the product at their own pace. In addition, the zone was on loan to the partner to also invite key customers to their premises for a demo. When the customer could not make it, the zone could easily be moved with minimum manpower, time and effort and provide the Microsoft Surface experience to the end enterprise customer.