Bata X Coke Campaign

In 2018, we were entrusted by Bata Heritage to help brand their collaboration with the world’s second famous drink, right before beloved water, Coca-Cola. This unique union gave birth to a collection of limited edition Bata sneakers imprinted with one of the most iconic logos known to man. While these fresh kicks were the epitome of chic, they still needed help designing digital and physical collaterals to complement the one-of-a-kind collection. That’s where we came in. “The Real Thing” was the tagline chosen for this campaign - adopted from Coca-Cola’s slogan widely used in the ’70s. Naturally, we designed the Street Style Report/Lookbook to perfectly encapsulate this raw authenticity of the stories and photographs the collaboration aimed to share. Our priority was to highlight the individuality of the diverse subjects visually, and at the same time, manifest the energy these soles brought on every page.