As the pandemic rapidly spread throughout New York, completely shutting down the state, and life as we traditionally knew it, we had to transform our website and quickly build a COVID-19 platform that would help service patients’ questions and concerns. The home page of Montefiore.org needed to reflect the most timely and accurate information around patient visitor policies, FAQs, and news, with an upfront link to the COVID-19 microsite. In addition, all content across the website and microsite, needed to be in both English and Spanish. To do this effectively, we mobilized resources including our agency partners and consultants to build out COVID-19 visitor policies, COVID-19 FAQs, a hotline, online doctor’s visits, news hub, live social media feed, a gratitude page - also with a live social media feed. Responding to top questions and sharing the latest information around COVID-19, we also launched the Montefiore’s Stay Strong video series providing guidance from Montefiore-Einstein experts on COVID-19 to help keep our patients and community physically and mentally strong. Available in English and Spanish, the series kicked off with COVID-19 Basics, and covers a wide range of topics including but not limited to Symptoms, Testing, Treatment, HandWashing, ElderlyCare and FamilyCare and lives on both the COVID-19 microsite and is available to watch on our Montefiore YouTube channel (garnering tens of thousands of views). On the landing page of the microsite, below our Stay Strong series, is the Gratitude section - this underscores our strategy from the beginning which is based on this idea that these modern-day heroes deserved to be honored with modern-day art. The current outpouring of appreciation for New York's healthcare workers has been truly humbling. Our community's grace and optimism in the face of hardship inspires us every day. So many have cheered and honored our heroes, through letters, drawings, art, videos, deliveries (food, donations, etc.) and are giving to support our COVID-19 efforts, Montefiore-Einstein thanks them by highlighting their efforts through this page. It’s another way for our healthcare heroes to see the endless gratitude folks continue to send them, keeping them motivated every single day.
Gallagher & Associates
Exhibition Experiences (NEW)