2020
Why Campaign
Entrant Company
2650006436
Category
Integrated Marketing - Integrated Marketing Materials
Client's Name
Mansions Senior Living
Country / Region
United States
COVID has taken its toll on seniors and their quality of life. At a time when families would normally be considering assisted living or memory care for their frail seniors, COVID has caused many to halt their search for help. The Mansions Senior Living "WHY" integrated campaign sensitively and compassionately answers questions foremost in family's minds - Why Us? Why Now? Why Wait?
The campaign was launched across multiple platforms, including social and online posts, social ad buys, leaderboard ads, direct mail
8.5 x 11 folded postcard, email blasts and traditional prints ads. Each media outlet was selected for maximum exposure for more
traditional "older" (55+) caregiver viewing.
Credits
Entrant Company
North Star Inbound
Category
Content Marketing - Branded Content
Country / Region
United States
Entrant Company
Jyrfang Artwork Design Co., Ltd.
Category
Experiential & Immersive - Experiential & Immersive / Other
Country / Region
Taiwan
Entrant Company
CBC Creative
Category
Integrated Marketing - Product Branding
Country / Region
United States
Entrant Company
Unfussy
Category
Integrated Marketing - Company Branding
Country / Region
Canada