Central Seafood Limited

Central Seafood is an online retailer of one of the largest seafood wholesalers in Hong Kong. Central Seafood is committed to collect quality local and international seafood of premium foods including Boston lobster, Alaskan crab, South African abalone, Scallops, New Zealand pearl oysters, Red Groupers, etc., They strive to bring the freshest and highest quality marine products to Hong Kong people.
Alaskan Crab is the signature product of Central Seafood, the crab shape showcases the brand mainly selling high-end market seafood. But the brand identity we aimed to build up a friendly and flexible image to match with the service that Central Seafood is providing, a flexible shipping service for high-end market seafood.
Silhouette crab contains the mystery mood of the brand, represents many categories of seafood that Central Seafood can be provided, enhances the strong image of the company, target audiences are also able to know the industry of Central Seafood at the first place.
We tried to customize a consistency typeface for the Central Seafood logo. They aimed to be solid, also smooth, capable of delivering "speediness and steady" messages.