MUSE Silver

2020

Safe Scan

Entrant Company

Miami Ad School Hamburg

Category

Student Submission - Student Video

Client's Name

Microsoft

Country / Region

United States

Microsoft CardioLens is the breakthrough technology which has the ability to scan faces and detect changes in heartbeats, pulse rate, stress level etc. We use this technology to help older drivers with Dementia.

The lens will scan their faces and check if the driver is completely conscious and in focus. If the lens detects a high level of confusion or anxiety, it will prevent the car from starting. It’ll also ask the driver to stop the car on the side of the road, meanwhile alerting the authorities with their location for assistance.

Credits

Creative Technologist
Paras Juneja
Art Director
Shadab Wajih
Copywriter
Riya Dosani
Creative Technologist
Sukratti Jain
More Silver Winners
Video
2020
MUSE Advertising Awards - Divinity: Original Sin 2 - Gift Bag Trailer

Entrant Company

Player One Trailers

Category

Video - Cinematography

Country / Region

United States

Corporate Identity
2020
MUSE Advertising Awards - XANDR – BELIEVE IN BETTER

Entrant Company

Xandr

Category

Corporate Identity - Brand Identity

Country / Region

United States

Video
2020
MUSE Advertising Awards - Look to Us
Baker Hughes

Entrant Company

Mountain View Group, Ltd.

Category

Video - Corporate

Country / Region

United States

Video
2020
MUSE Advertising Awards - AARP Driver Safety: Wouldn't Miss This For the World

Entrant Company

AARP Driver Safety

Category

Video - Transportation

Country / Region

United States

This site uses cookies to offer you a better browsing experience. Find out more on how we use cookies and how you can change your settings.
Cookie Policy