MUSE Silver

2020

Safe Scan

Entrant Company

Miami Ad School Hamburg

Category

Student Submission - Student Video

Client's Name

Microsoft

Country / Region

United States

Microsoft CardioLens is the breakthrough technology which has the ability to scan faces and detect changes in heartbeats, pulse rate, stress level etc. We use this technology to help older drivers with Dementia.

The lens will scan their faces and check if the driver is completely conscious and in focus. If the lens detects a high level of confusion or anxiety, it will prevent the car from starting. It’ll also ask the driver to stop the car on the side of the road, meanwhile alerting the authorities with their location for assistance.

Credits

Creative Technologist
Paras Juneja
Art Director
Shadab Wajih
Copywriter
Riya Dosani
Creative Technologist
Sukratti Jain
More Silver Winners
Video
2020
MUSE Advertising Awards - NOX
.
NOX

Entrant Company

Amitice

Category

Video - Short Film

Country / Region

France

Corporate Identity
2020
MUSE Advertising Awards - Purrfect Serving Logo
Purrfect Serving

Entrant Company

Modmacro, Inc.

Category

Corporate Identity - Logos

Country / Region

United States

Website
2020
MUSE Advertising Awards - Veterans Families United Website
Veterans Families United

Entrant Company

Bad Penny Factory

Category

Website - Nonprofit

Country / Region

United States

Integrated Marketing
2020
MUSE Advertising Awards - Aesthetics and Chinese Characters

Entrant Company

TUNGFANG DESIGN UNIVERSITY

Category

Integrated Marketing - Nonprofit

Country / Region

Taiwan

This site uses cookies to offer you a better browsing experience. Find out more on how we use cookies and how you can change your settings.
Cookie Policy