MUSE Gold

United States

2021

Beach House Center for Recovery

Entrant Company

Webconsuls

Category

Strategic Program

Client's Name

Beach House Center for Recovery

Sub-Category

Digital Marketing Campaign

This was a full scale digital marketing campaign included SEO, a website redesign, and aggressive paid advertising campaigns. This campaign was successful because it focused on transparency, something that is sadly lacking in the addiction and mental health treatment industry. The campaign goal was to help Beach House, while also helping assure those that need quality treatment get it. This goal was accomplished through transparency and precise targeting. We realized the reason a person might seek help for addiction or mental health issues is as varied as the reasons someone seeks help for physical issues, so treatment shouldn't be a one size fits all approach. The campaign provided transparency about the treatment program, assuring those that access the content and ultimately enter treatment are a good fit. This helped people get the help they need, have a good experience doing it, and get back to living their lives. In turn, this helped Beach House gain business, improve upon their good reputation and reviews, and gain new referral opportunities through happy clients.

Credits

Webconsuls
John McGhee
Webconsuls
Heidi McGhee
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