MUSE Gold

2021

Beach House Center for Recovery

Entrant Company

Webconsuls

Category

Strategic Program - Digital Marketing Campaign

Client's Name

Beach House Center for Recovery

Country / Region

United States

This was a full scale digital marketing campaign included SEO, a website redesign, and aggressive paid advertising campaigns. This campaign was successful because it focused on transparency, something that is sadly lacking in the addiction and mental health treatment industry. The campaign goal was to help Beach House, while also helping assure those that need quality treatment get it. This goal was accomplished through transparency and precise targeting. We realized the reason a person might seek help for addiction or mental health issues is as varied as the reasons someone seeks help for physical issues, so treatment shouldn't be a one size fits all approach. The campaign provided transparency about the treatment program, assuring those that access the content and ultimately enter treatment are a good fit. This helped people get the help they need, have a good experience doing it, and get back to living their lives. In turn, this helped Beach House gain business, improve upon their good reputation and reviews, and gain new referral opportunities through happy clients.

Credits

Webconsuls
John McGhee
Webconsuls
Heidi McGhee
More Gold Winners
Video
2021
MUSE Advertising Awards - Australian IPA
Coopers Brewery

Entrant Company

FIRME Agency

Category

Video - Food & Beverage

Country / Region

Australia

Website
2021
MUSE Advertising Awards - EDF 2020 Impact Report
Environmental Defense Fund

Entrant Company

North Street Creative

Category

Website - Nonprofit

Country / Region

United States

Marketing & Promotional
2021
MUSE Advertising Awards - Aspen, London
Far East Consortium

Entrant Company

Socrates Communications

Category

Marketing & Promotional - Brochure

Country / Region

United Kingdom

Video
2021
MUSE Advertising Awards - Putting emotion back into B2B Performance Marketing

Entrant Company

Maersk

Category

Video - COVID-19-Related (NEW)

Country / Region

India