Big Green, Inc. Rebuild

NJI Media was approached by the Institute for Energy Research (IER), to redesign their Big Green, Inc. page on their website. IER wanted to demonstrate money's influence on energy policy in the United States with a fully reimagined, more intuitive user experience. NJI’s approach focused on streamlining the way data was processed on the back-end of the site to make the experience faster for the user. We then set out to streamline the design of the site while presenting the data in a digestible way. To do this, NJI focused on website UX/UI efforts that would encourage site exploration while also making it easy for the user to quickly find the information they needed.