MUSE Gold

2021

Maersk End to End Retail Solutions

Entrant Company

Maersk

Category

Integrated Marketing - Integrated Marketing Campaign

Client's Name

Maersk

Country / Region

India

Campaign Objective
To change Maersk’s perception to one that’s flexible and customer centric.

Challenge
Maersk has significant experience in retail, but the main target audience still sees us as an ‘leader in Ocean shipping with some extra services’ and we are still a challenger in logistics and supply chain.

The Insights
- When things are unusual, challenging and complicated or even dynamic, we all look for that give us the power and support to adapt and maneuver through the path.
- Retail is becoming more and more dynamic and challenging, and it's all about managing a most cost-efficient supply chain and ensuring the availability of products “in stock” through flexibility and customization.

CUSTOMER’S BUSINESS INSIGHT: “For me it’s not just about the speed (slow down or speed up) in my supply chain, it’s about having that opportunity or possibility from start to end to manage and have the right flow of my goods. In order to have the right supply I need all the best possible options available”

The Key Message
  “Flexibility to shape your retail supply chain, to deliver” 

The Creative Concept: Reimagine Retail
Changes in the economy affects consumption patterns. And any change in the consumption patterns affects retail. Retailers must relook at the way they do business. Every single day.  

We can help them do that with our flexible solutions by helping them Reimagine retail. Be it intermodal, warehousing & distribution, or supply chain management solutions. 

Results
Total Reach: 2.7Mil (Source: Native platform and Media agency)
EMAIL CTR (organic): 89% above expectation - 2.8% vs 1.5% (Source: SFMC)
SOME CTR (organic): 799% above expectation -10% vs 1.2% (Source: Native platform and Media agency)
Avg. time spent: 51% above expectation -181s vs 120s (Source: Google Analytics)
Campaign contributed 86% of the total traffic (Source: Google Analytics)

Credits

Web, Automation & Social
Hemanth Dura, Priyanka C.G., Ammiraju Naidu Ganesula, Caryappa BC, Sara Yasmeen Sulthana, Pritam Bhandare, Joanna Ruaro
Project Management
Rahul Jain, Swapna Selvadoss, Bobiya Thomas
Insights & Strategy
Amisha Garg
Video
Jishnu P.S.
Art
Shyamal Raghavan Kottayil, Jonah Costa
Copy
Suraj Vasanthan, Prithu Sunil, Apoorva Kumble
Creative Director
Suraj Vasanthan
More Gold Winners
Typography
2021
MUSE Advertising Awards - Kabin
Zeppelin Development

Entrant Company

Wunder Werkz

Category

Typography - Environmental

Country / Region

United States

Video
2021
MUSE Advertising Awards - IEEE-USA Is My Competitive Edge Brand Video (Short Form) :60

Entrant Company

IEEE/IEEE-USA

Category

Video - Nonprofit

Country / Region

United States

Outdoor Advertising
2021
MUSE Advertising Awards - Got Fired?
Adorio

Entrant Company

Spellcaster UK

Category

Outdoor Advertising - Billboard

Country / Region

United Kingdom

Event
2021
MUSE Advertising Awards - Data Cloud Summit
Snowflake

Entrant Company

Sköna Advertising

Category

Event - B2B Event

Country / Region

United States