MUSE Silver

United States

2021

John James for Senate Website

Entrant Company

IMGE

Category

Website

Client's Name

John James

Sub-Category

Political

John James wasn't a typical Senate candidate - and he didn't want a typical website. His campaign worked with our development team to build out a unique site that focused on his message, and his story. The main website also integrated with custom development. We built specific tools for his grassroots supporters that integrated with James' omni-channel digital marketing program (email, SMS, calls, mail, and more). These tools included: 1. "The Foxhole," a destination for his grassroots community to take surveys and share their voice on a host of policy issues, as well as get involved in the campaign. 2. A grassroots fundraising dashboard which gave each donor a unique url to share with friends to bundle donations. 3. And a custom voter hub that made it easier for his voters to submit a vote by mail or absentee ballot application. Interactive tools like these helped to build John James' community of "Co-Pilots" and build a true grassroots movement.

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