2021

Brand Identity for Dunmire Motorsports

Entrant Company

Andy Dunmire

Category

Corporate Identity - Brand Identity

Client's Name

Dunmire Motorsports

Country / Region

United States

Driven by three generations of racing heritage, this upstart family team needed an identity that signifies their passion for motorsports. Because vision is paramount as a racer, instructor, student, and organization, this logomark depicts a driver’s view through an approaching corner. The red and white curbing adds a sense of energy, speed, and precision while also forming the abstract letter “D” for their last name.