2021
Entrant Company
Category
Client's Name
Country / Region
Shuangjiang Autonomous County is located at the crossroads of Lancang River and Xiaohei River. It is not only the green pearl on the Tropic of Cancer, but also the source of large-leaf tea in Mengku, China, and the core area of the world's tea source. It has been awarded the titles of "the world's first landmark of ancient tea origin", "Chinese land ancient tea germplasm gene treasure house", "Shuangjiang Ancient Tea Mountain National Forest Park in Yunnan Province" and other titles. It is also the most beautiful tea town in the country, one of the top 100 counties in the country's tea industry, the top ten counties in the province's tea industry, and the "one county, one industry" key tea industry county in Yunnan Province.
Shuangjiang is named after water, famous for tea, and famous for national culture. Combining the above characteristics, the overall shape of the logo is like a large leaf of Mengku, long, elliptical, and uplifted. The Chinese character "jiang" is added to it, and the veins running through it are like river water. It runs through the county like the "Tropic of Cancer", and the colors change from blue, green and yellow to a "pearl"-like luster. Elements of ethnic costume patterns are added to the font logo "China Shuangjiang". Let the overall Logo image have a strong memory and have the characteristics of Shuangjiang.
Credits
Entrant Company
Pivot (An in-house agency for Omnicom Media Group)
Category
Video - Experimental
Country / Region
United States
Entrant Company
SAP
Category
Audio - Audio / Other___
Country / Region
United States
Entrant Company
iPondr
Category
Corporate Social Responsibility - Pro Bono (Free)
Country / Region
United States
Entrant Company
Klick Health
Category
Advertising - Magazine Cover
Country / Region
Canada