2021
Entrant Company
Category
Client's Name
Country / Region
Indonesia’s Muslims make up the majority of the population. But there’s a certain stereotype surrounding muslim women who wear hijab: their modesty is often attributed to being too conforming, less powerful, and oppressed. People expect them to behave in certain ways: modest, kind, conservative, invisible. But in reality, a there are a lot of muslim women who lead and are outspoken and inspire other in their own ways. So we created our first campaign for Zoya, one of Indonesia’s biggest muslim fashion brands, to show more of the reality and empower all hijabers in Indonesia to be fearless and confident in the choices they make to be who they are. We want to give them their power and voice back with the message #AmbilPilihanmu (Make Your Choice). It’s time for all Indonesian muslim women to stand up for what they believe in and shine as the best version of themselves and not have to fit inside a narrow mold the society makes for them.
Credits
Entrant Company
K11 Concepts Limited
Category
Video - COVID-19-Related (NEW)
Country / Region
Hong Kong SAR
Entrant Company
Absolutely Shock You Studio
Category
Event - Celebration Event
Country / Region
China
Entrant Company
Human Design
Category
Video - Consumer Product / Services
Country / Region
United States
Entrant Company
VSC
Category
Video - Technology / Science
Country / Region
United States