ALL FOR 1

It's a bird, it's a plane. No, it's the next generation of young leaders. The future is now looking bright and full of activism, thanks to Nike and PAPER's 'ALL FOR 1' ad campaign which highlighted those who are breaking ground in their communities.
In anticipation of its AF1 Triple Black release, Nike tapped PAPER to shine a light on the strength and resilience of young, diverse champions. This past holiday season, we did just that by showcasing dynamic movers and shakers through a docu-style digital and video content campaign with
‘ALL FOR 1' -- an ethos of hard work, grind and a mentality of unbreakable hustle.