MUSE Platinum

United States

2021

MTV x Walmart #MyMTVstyle

Entrant Company

HireInfluence

Category

Social Media

Client's Name

MTV - Viacom

Sub-Category

Fashion, Beauty & Luxury (NEW)

MTV came to Hireinfluence to launch the #MyMTVStyle influencer marketing campaign with the objective to promote the newest collection: Capsule Collection and it’s presence at Walmart through the use of Gen Z influencers. Tik Tok was recommended as the first launch point since it lines up with the Gen Z demographic and Tik Toks media vibe also aligns with MTV branding: which focuses on creative expression and legacy! HireInfluence recruited 9 top tier, right-fit Instagram + TikTok influencers to share a variety of different outfits highlighting key pieces from the MTV Capsule Collection. Each influencer styled three different looks utilizing the MTV collection and how the pieces can be worn with cool hairstyles, fun make-up, and accessories. The audiences were very excited and responsive by commenting on which outfits were their favorites and many mentioned their love for all three looks. The campaign received over 16M+ impressions, 216K engagements, and 1,700+ hours of TikTok views, Walmart directly received over 1,000 website visits from the compelling and strategically placed and posts. It is important to note that the 1,000 visits were direct website hits alone, and therefore Walmart can be certain that in-store foot traffic, sales, as well as reoccurring and ancillary website traffic occurred well beyond this figure.

Credits

VP of Strategy
Jason Pampell
Talent and Campaign Director
Callina Patterson
Strategy and Campaign Director
Tiffany Borland
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