MUSE Platinum

2021

MTV x Walmart #MyMTVstyle

Entrant Company

HireInfluence

Category

Branded Content - Influencer Marketing (NEW)

Client's Name

MTV - Viacom

Country / Region

United States

MTV came to Hireinfluence to launch the #MyMTVStyle influencer marketing campaign with the objective to promote the newest collection: Capsule Collection and it’s presence at Walmart through the use of Gen Z influencers. Tik Tok was recommended as the first launch point since it lines up with the Gen Z demographic and Tik Toks media vibe also aligns with MTV branding: which focuses on creative expression and legacy!

HireInfluence recruited 9 top tier, right-fit Instagram + TikTok influencers to share a variety of different outfits highlighting key pieces from the MTV Capsule Collection. Each influencer styled three different looks utilizing the MTV collection and how the pieces can be worn with cool hairstyles, fun make-up, and accessories. The audiences were very excited and responsive by commenting on which outfits were their favorites and many mentioned their love for all three looks.

The campaign received over 16M+ impressions, 216K engagements, and 1,700+ hours of TikTok views, Walmart directly received over 1,000 website visits from the compelling and strategically placed and posts. It is important to note that the 1,000 visits were direct website hits alone, and therefore Walmart can be certain that in-store foot traffic, sales, as well as reoccurring and ancillary website traffic occurred well beyond this figure.

Credits

Strategy and Campaign Director
Tiffany Borland
Talent Director
Callina Patterson
Vp of Strategy
Jason Pampell
More Platinum Winners
Corporate Identity
2021
MUSE Advertising Awards - Branding FAAZ
LDC Group

Entrant Company

White Way®

Category

Corporate Identity - Brand Identity

Country / Region

Portugal

Experiential & Immersive
2021
MUSE Advertising Awards - 1.600 Years of History Meets Art & Technology
TUCE Investment. Istanbul Metorpolitan Municipality. Kultur

Entrant Company

Project Istanbul

Category

Experiential & Immersive - Experiential & Immersive / Other___

Country / Region

Turkey

Branded Content
2021
MUSE Advertising Awards - The Un-Adventurers

Entrant Company

Tastemade

Category

Branded Content - Auto & Auto Services (NEW)

Country / Region

United States

Social Media
2021
MUSE Advertising Awards - You Are Our Armor |  أنتم درعنا
Faden Media فادن ميديا

Entrant Company

albrand

Category

Social Media - Influencer & Celebrity (NEW)

Country / Region

Saudi Arabia