MUSE Platinum

United States

2021

Chefbot

Entrant Company

360i

Category

Social Media

Client's Name

The Kroger Co.

Sub-Category

Food & Beverage (NEW)

Chefbot is a first-of-its-kind AI-powered tool that helps people make the most of the ingredients they already have through mealtime inspiration and personalized suggestions for fresh, home cooked meals.

For users, it’s as easy as snapping a photo of the ingredients, tweeting the photo to @KrogerChefbot on Twitter, and within seconds Chefbot responds with a list of personalized recipe recommendations based on the ingredients.

For Kroger, it meant teaching visual artificial intelligence to recognize 2000 ingredients, from millions of photos, that unlock 20,000 recipes, all within a single, e-commerce-integrated social platform.

That’s no small task, but we have help from our loyal customers. As more people use Chefbot, its intelligence grows, creating not only a better product, but new opportunities to reach new customers at massive scale.

To generate awareness for Chefbot, we supported it with a full marketing ecosystem, including how-to videos, Social content and influencer partnerships with famous foodies and novice cooks to show how easy Chefbot is to use and reinforce the message of using the ingredients you have on hand to reduce food waste.

Credits

Art Director, Social Creative Lab / 360i
Brittany Ellison
Group Director, Social Creative Lab / 360i
Peter Wood
Junior Copywriter / 360i
Patrick Lapera
Junior Art Director / 360i
Colin O’Shea
 / 360iAssociate Creative Director
Mike Palma
Associate Creative Director / 360i
Jenna Zink
Creative Director / 360i
Doug Murray
Creative Director / 360i
Andrew Hunter
Executive Creative Director / 360i
Frank Cartagena
Executive Creative Director / 360i
Sam Shepherd
Executive Creative Director / 360i
Michael Schachtner
Chief Strategy Officer / 360i
Raig Adolfo
President / 360i
Abbey Klaassen
Chief Creative Officer / 360i
Menno Kluin
Director, Brand Building / Kroger
Emily Hartmann
VP, Marketing / Kroger
Amanda Rassi
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