Pinkoi - New Brand Identity Launch

Launched in 2011, Pinkoi is a renowned design eCommerce platform in Asia, with over 1.6 million listed products. Its latest brand identity released in 2019 has embraced simplified strokes with a calm, dark blue tone, replacing the original complex strokes and bright pink. The new branding allows more flexibility for a more neutral and diverse use and conveys the mission of creating an ecosystem with enhanced life quality and good designs.