MUSE Platinum

Taiwan

2021

Pinkoi - New Brand Identity Launch

Entrant Company

27 Design Co., Ltd.

Category

Video

Client's Name

Pinkoi Inc.

Sub-Category

Motion Graphics

Launched in 2011, Pinkoi is a renowned design eCommerce platform in Asia, with over 1.6 million listed products. Its latest brand identity released in 2019 has embraced simplified strokes with a calm, dark blue tone, replacing the original complex strokes and bright pink. The new branding allows more flexibility for a more neutral and diverse use and conveys the mission of creating an ecosystem with enhanced life quality and good designs.

Credits

Score Mixer & Dubbing Mixer
Hsiao-Chin Lin
Sound Design
Hsiao-Chin Lin, Szu-Yu Lin
Original Music
Hsiao-Chin Lin, Szu-Yu Lin
Music & Sound Production
WinSound Studio
Animator
Bruce Chen, Ssu Chien Huang
Design
Cheng-Hsuan Lin, Qian-Han Chen
Storyboard Artist
Misy Tinyun Lan
Director
Cheng-Hsuan Lin
Production & Design
27 Design Co., Ltd.
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