2021
Entrant Company
Category
Client's Name
Country / Region
As the representation of the highest honor in Asia’s Mandopop industry, the Golden Melody Awards is also approaching its 31st edition this year—a new beginning to a new generation.
The trailer opens with a Golden Melody trophy melting down, signifying that with the coming and going of generations, the Golden Melody Awards is breaking with conventions, reformulating and reconstructing every possibility anew. Like water, it seeps into every land, providing newfound nourishment in the cycle of rebirth; it spreads like a ripple, exerting its intangible and ever-renewing influence.
Credits
Entrant Company
XELEMENT Agency
Category
Strategic Program - Social Media Campaign
Country / Region
Saudi Arabia
Entrant Company
Maskey
Category
Integrated Marketing - Product Branding
Country / Region
United Kingdom
Entrant Company
FIRME Agency
Category
Branded Content - Branded Content / Other___
Country / Region
Australia
Entrant Company
First Tube Media
Category
Strategic Program - Brand Strategy Campaign
Country / Region
United States