2021
Entrant Company
Category
Client's Name
Country / Region
As the representation of the highest honor in Asia’s Mandopop industry, the Golden Melody Awards is also approaching its 31st edition this year—a new beginning to a new generation.
The trailer opens with a Golden Melody trophy melting down, signifying that with the coming and going of generations, the Golden Melody Awards is breaking with conventions, reformulating and reconstructing every possibility anew. Like water, it seeps into every land, providing newfound nourishment in the cycle of rebirth; it spreads like a ripple, exerting its intangible and ever-renewing influence.
Credits
Entrant Company
The Vilcek Foundation
Category
Video - Diversity & Inclusion (NEW)
Country / Region
United States
Entrant Company
LUP Jakarta
Category
Integrated Marketing - Integrated Marketing Campaign
Country / Region
Indonesia
Entrant Company
Yo Adrian
Category
Social Media - Fashion, Beauty & Luxury (NEW)
Country / Region
Sweden
Entrant Company
Hangzhou SHM Cultural Creative Co., Ltd
Category
Corporate Identity - Corporate Identity / Other___
Country / Region
China