As the representation of the highest honor in Asia’s Mandopop industry, the Golden Melody Awards is also approaching its 31st edition this year—a new beginning to a new generation. The trailer opens with a Golden Melody trophy melting down, signifying that with the coming and going of generations, the Golden Melody Awards is breaking with conventions, reformulating and reconstructing every possibility anew. Like water, it seeps into every land, providing newfound nourishment in the cycle of rebirth; it spreads like a ripple, exerting its intangible and ever-renewing influence.
Integrated Marketing Campaign
Fashion & Beauty (NEW)